OObjectionGuide

Real-time AI · for live sales calls

Never get caught flat-footed on a call again.

ObjectionGuide listens to your live sales calls, detects objections the moment they happen, and surfaces the exact response from your SOP. The rep sees it on screen, picks the angle, keeps the conversation flowing.

1.4s

avg detection latency

89%

objection classification accuracy

34%

reps say close rate is up since deploy

LIVE · 14:23
Lead: Marcus · Acme Logistics

14:21 PROSPECT
“Honestly, your pricing is high. ContractorPro offered me the same thing for forty percent less.”

OBJECTION DETECTED · price competitor

Pull from SOP 2.4 (Price + competitor). Marcus has mentioned ContractorPro twice this call. Lead with the reliability differentiator, not the price.

“That makes sense to consider. The price gap usually reflects two things in our category: ContractorPro's SLA tops out at 12 hours; ours is 4. For your team running 200 routes a week, the reliability math matters more than the per-seat number. Would it help if I sent you the SLA comparison we built for one of your peers?”

How it works on a call

Three things happen while the rep is talking.

01

Transcribe

Whisper-large-v3 transcribes the call in 1.2-second chunks. Speaker-diarized. Streamed to the assistant pane on the rep's screen.

02

Classify

Claude classifies every prospect turn into 14 objection categories (price, timing, authority, fit, urgency, etc.). 89% accuracy on our test set of 2,400 real call segments.

03

Suggest

When an objection lands, ObjectionGuide pulls the relevant SOP section, generates a contextual response, and surfaces it before the rep has finished hearing the objection.

What lives in the system

Built for sales teams that close on the call, not after.

  • ·14 objection categories with sub-classification
  • ·SOP versioning with rollback (your team edits, you approve)
  • ·Per-deal context: CRM data, prior touches, prospect notes
  • ·Per-rep tone tuning so the suggested response sounds like the rep talking
  • ·Whisper-Claude pipeline; sub-2-second latency end-to-end
  • ·Slack alerts when a rep accepts a contradictory suggestion (training signal)
  • ·Weekly digest of which objections cost you most this week
  • ·Replay any call with the assistant timeline overlaid

Wired into your stack

No new system to learn.

Calls flow through the tools your team already uses. ObjectionGuide listens and reports back.

Zoom / Meet / Teams

Live audio stream

Dialpad / Aircall

Outbound call routing

HubSpot / Salesforce

Deal context + write-back

GoHighLevel

Lead source + sequences

Notion / Google Docs

SOP source of truth

Slack

Rep alerts + manager digests

n8n / Make / Zapier

Custom workflow glue

OpenAI / Claude

Transcription + classification

Two weeks. Live in your team's calls.

SOP ingestion in week 1. Live pilot with two reps in week 2. Full team rollout in week 3.

See the live-call view →